The goat approach can look like utter confidence. Sometimes….
Confidently striding.
When does this confidence change?
Goat approach. Goats can have such confidence, then suddenly scatter like cats in front of danger. So can soap buyers.
Goat confidence can change when something new, unusual, or clearly dangerous arises.
That change reminds me of people. People you may know. People who want a soap that someone they love can use. But they are unsure of what to do next.
These people face uncertainty and scatter like a herd of goats (or cats).
Goat Approach and Soap Selection
I have been listening to Donald Miller of Story Brand on YouTube.com. He has an amazing ability to make ideas simple and repeatable.
He suggests that I answer one important question for us all. What problem does Milk Relief Soap solve?
Milk Relief Soap is designed to stop itchy skin from keeping people awake at night.
Some people will consider switching soap brands when they realise it solves their sleep problem.